Martin is a professor of information systems at ESB Business School, Reutlingen University, Germany and a Research Affiliate at the Massachusetts Institute of Technology.
His teaching and research focus on the digital transformations of big, old companies aiming to stay competitive in an increasingly digital economy.
Together with Jeanne W. Ross and Cynthia M. Beath, Martin has co-authored the book “Designed for Digital: How to Architect Your Business for Sustained Success” published by MIT Press in 2019.
Martin’s research has appeared in leading academic and management journals including Harvard Business Review, Sloan Management Review, Management Information Systems Quarterly and the European Journal for Information Systems.
Before joining academia, Martin worked at McKinsey & Company addressing strategic IT challenges of senior executives. Martin holds a doctoral degree from the University of Muenster and a degree in computer science from the University of Dortmund, Germany.